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If you’re trying to grow a brand in 2025, chances are you’re already overwhelmed by the ever-changing social media landscape. And now, with the rise of Threads and the reinvention of X (formerly Twitter), things have gotten even more interesting.
As a freelance digital marketer in Dubai, I’ve been watching this shift closely—and trust me, it’s not just about hopping on new platforms. It’s about understanding how people are engaging with content differently. Let’s break it down.
Social Media Isn’t What It Used to Be
Back in the day, social media was all about likes and shares. Now? It’s about connection, conversation, and authenticity.
Users are tired of being sold to. They want to talk, not just scroll. That’s where Threads and X come in.
Threads: The Chill New Kid on the Block
When Meta launched Threads, many thought it was just a Twitter clone. But in 2025, Threads has found its own voice—literally.
- It’s more casual, less toxic, and filled with real-time conversations.
- No pressure to go viral. Just talk.
- Great for storytelling, behind-the-scenes updates, and thought dumps.
Brands are using Threads to show personality. Whether it’s a coffee brand sharing morning thoughts or a digital creator dropping tips, Threads is where the “relatable” content lives.
As a digital marketing specialist in Dubai, I’ve helped brands use Threads to build stronger communities—just by being real.
X: The Bold, Experimental Veteran
Let’s talk X (yep, the artist formerly known as Twitter).
Under Elon Musk, it’s become a super app. You can:
- Post text, long videos, and even podcasts
- Monetize content
- Run full e-commerce stores
X is where bold brands go big—with viral threads, breaking news, and punchy content. Think of it as your brand’s megaphone.
If you’re into building thought leadership or launching bold campaigns, X is still worth it.
Threads vs X: Where Should You Focus?
Both platforms are powerful—but they require different tones. On Threads, I post daily thoughts and personal lessons. On X, I share quick hacks and industry news. The combo keeps my personal brand fresh and dynamic.
Consumer Behavior in 2025
Here’s the shift that every digital marketer should know:
- People follow voices, not just visuals.
- Text-first content is making a comeback.
- Communities matter more than follower counts.
- Engagement is real-time. If you’re not in the convo, you’re missing out.
This is gold for someone like me—a freelance digital marketer in Dubai—because it gives us room to connect with clients and audiences personally, not just through ads.
Real Brand Examples
- Nike on Threads: Using short motivational quotes + community shoutouts
- Netflix on X: Teasing trailers, hosting polls, and dropping memes
- Small creators: Building loyal fanbases just by being consistent on Threads
Final Thoughts
If you’re a digital marketing specialist in Dubai or just trying to level up your social media game, here’s what you need to do:
- Get on Threads. Post like you’re texting your friend. That’s the vibe.
- Use X smartly. Share bold insights and industry takes.
- Engage in real-time. Reply, repost, and be active.
- Don’t fake it—authenticity is your new ad strategy
Let’s Chat!
Are you using Threads or X for your brand in 2025?
I’d love to hear how it’s working for you. And if you’re a business looking to navigate this fast-paced space, feel free to connect—I’m a freelance digital marketer in Dubai always down for a collab or coffee chat .